Here at TRANZACT, we’re passionate about data, analytics, and people. We’re the market leader in the insurance industry, operating a portfolio of multi-million-dollar consumer websites representing brand name health and life insurance carriers. Our dog-friendly Raleigh, NC office is home to our digital marketing operations, including our media buying team, creative department, content marketing, website development, and digital strategy/innovation group.
Internship Job Description:
As a Digital PR Outreach Intern, you’ll gain hands-on experience learning a variety of industry tools and tactics of online public relations, business development, and Search Engine Optimization (SEO). This internship is ideal for students considering a career in Digital Marketing, Sales/Business Development, or Digital Public Relations. Your role will consist of promoting content marketing campaigns to organizations, bloggers, and select journalists using large scale email outreach.
Week-to-week responsibilities include:
Drafting and sending email pitches to website lists and contacts
Maintaining an outreach pipeline and online contact database
Reporting and projecting weekly key performance metrics, including open rate, reply rate, links, shares and mentions
Coordinating content between editorial team and bloggers
Researching and strategizing new audience segments
Type and Timing of Internship:
Currently enrolled in a four-year undergraduate degree program at an accredited college or university (Communications, Business, and Sales/Marketing majors preferred)
Minimum commitment of 15-20 hours per week for at least 8 weeks
Demonstrated ability to consistently hit deadlines and quotas/targets
Outstanding written business communication skills
A genuine passion for learning about digital marketing and/or public relations
Preferred skills and experience:
Experience with email marketing tools (e.g. MailChimp, Constant Contact, etc.) and/or CRM software
Basic proficiency with Microsoft Excel and/or Google Sheets
Cover Letter: Please send an email to email@example.com explaining why you should be offered an internship.