Email Marketing Specialist
Carpe, the Durham, NC based personal care brand tackling unwanted sweat all over the body, is looking for a Email Marketing Analyst.
Started in 2015 by founders Kasper Kubica and David Spratte, Carpe began by addressing the lack of an effective and accessible solution for sweaty hands. On finding their customers were dealing with sweat everywhere, the company expanded its offering to a line of total body sweat management products to help people manage sweat anytime, anywhere.
Carpe has helped over 1 million people get dry!
Reporting directly to Carpe’s Marketing Manager, Curtis, this role will be responsible for all of Carpe’s database marketing efforts, including the creation, maintenance, growth, analysis, and project management of all automated email and SMS flows in addition to email and sms campaigns.
The ideal person for this role is creative, has an extreme attention to detail, works fast and hard, is effective at managing projects across teams, and loves to laugh and have fun.
Build the marketing calendar for email and sms campaigns.
Analyze performance of historical campaign email and sms sends to understand what we should lean into.
Increase new customer sales by optimizing and testing new abandoned cart, abandoned browse, etc. automated flows.
Increase existing customer sales by optimizing and testing new post purchase flows, segmenting and cross-selling tactics, etc.
Project manage the creative execution of all email and sms initiatives (i.e. we have a designer that will execute them, but you need to be able to define exactly what is needed).
Execute the creatives in Klaviyo (email marketing) and Attentive (sms) platforms.
Attention to detail and ability to effectively project manage.
Ability to thrive in a fast paced environment.
Positive attitude and an ability to laugh and have fun while also working hard.
Direct communication style.
A growth oriented mindset coupled with a desire for feedback.
Experience with Klaviyo and Attentive, or an ability to learn quickly
Company computer of your choosing
Health insurance (Carpe covers a portion of costs), with options also provided for vision and dental
Employer-paid life insurance
The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people
Type and Timing of Job:
Start Date: 2022-05-01
Please email me at Curtis@mycarpe.com
Tell me a little about yourself and why you would like to do this role and attach your resume to the email!
Primary Contact Email: